marketing

#239      25 min 52 sec
Enquiry on exhibit: Enlisting art to help communicate science

Dr Michael John Gorman

Science historian and Science Gallery director Dr Michael John Gorman talks about how we can do better in communicating science to the public. He also describes how the Science Gallery, based at Trinity College Dublin, attracts a diverse audience by bringing together art and science. Presented by Dr Dyani Lewis.

#202      27 min 30 sec
China life: Managing cultural taboos in your marketing strategy

Associate Professor Cheris Chan

Sociologist Associate Professor Cheris Chan recounts the expensive lessons foreign insurance firms have had to learn in China and other ethnically Chinese countries when encountering cultural taboos and superstitions that directly impact on business success. With host Jennifer Cook.

#195      33 min 58 sec
Contenders cum laude: Universities competing in the global rankings game

Prof Simon Marginson

International higher education expert Professor Simon Marginson discusses the increasingly influential phenomenon of global ranking of universities, and what it means for students, governments, researchers, and the business of running institutions of higher learning. Presented by Eric van Bemmel.

Episode 75      25 min 44 sec
Human Judgement and Investment Manias

Charles Noussair
Dr Tom Wilkening

From the tulip bulb mania in the 17th century to collateralized debt obligations more recently, Prof Charles Noussair and Dr Tom Wilkening outline the sometimes questionable human judgement of risk and reward. With host Jennifer Cook.

Episode 36      26 min 02 sec
Marketing Luxury Brands

Mark Ritson
Andrew Wu

Assoc Prof Mark Ritson of the Melbourne Business School talks to Up Close host Amanda Tattam about the changing nature of the global luxury goods market. Amanda also speaks to Andrew Wu, head of luxury giant LVMH's China operations, about selling luxury in Asia.